Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Nokia Vodafone and RingCentral to Demo Future of Voice Calls at MWC25

Nokia announced it is working with Vodafone and RingCentral to showcase Immersive Voice and Audio Services (IVAS) the future of voice communication, providing users with a natural, three-dimensional sound experience even when calling from a remote location. The joint demonstration on the Vodafone booth at MWC 2025 highlights the companies’ commitment to deliver advanced IVAS-enabled business, industrial and consumer use cases and enhance voice communication.

TCS Salesforce Partner to Empower Manufacturers With AI

Tata Consultancy Services (TCS) and Salesforce have recently announced a collaboration aimed at empowering manufacturers and semiconductor suppliers with artificial intelligence (AI)-driven solutions. The partnership leverages the combined expertise of TCS and Salesforce to help businesses in these industries unlock the value of their data and digitally transform their operations.

Wishpond Unveils White-Label Reseller Program for SalesCloser AI

Wishpond Technologies Ltd. a provider of AI-enabled marketing-focused online business solutions, is pleased to announce the launch of its SalesCloser AI White-Label Reseller Program (the “White-Label Reseller Program”), allowing agencies and businesses to brand and resell the Company’s AI-powered sales solution as their own. Under the White Label Program, companies are expected to be able to enhance their brand identity, expand sales service offerings, and increase customer loyalty using Wishpond’s advanced SalesCloser AI (“SalesCloser”) technology. In the view of management of the Company, the White-Label Reseller Program is expected to drive new revenue streams for Wishpond by expanding the market reach of SalesCloser and accelerating its adoption.

LiveRamp Unveils Cross Media Intelligence for Marketers

LiveRamp announced Cross-Media Intelligence, a first-of-its-kind capability that enables marketers to better measure and optimize campaigns anywhere their customers are. LiveRamp’s Cross-Media Intelligence, now available in the LiveRamp Data Collaboration Platform, is the premier solution for next-generation cross-media measurement, unifying insights across partners and datasets, and delivering actionable, repeatable insights with unmatched speed and precision. With Cross-Media Intelligence, marketers can access unified, deduplicated reporting across screens and platforms for the first time.

Cloudficient Expands Expireon With AI for Ediscovery and Data

Cloudficient, a leader in seamless information governance and eDiscovery solutions, introduces cutting-edge AI functionality to its flagship Expireon information governance platform. Expireon AI Studio is designed to mitigate eDiscovery review challenges and streamline data categorization, marking a significant transformation in corporate data management.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com