Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Highspot Winter Release Transforms Sales Coaching with AI
Highspot, the only GTM enablement platform, today announced its Winter ‘25 product release, delivering always-on coaching for go-to-market (GTM) teams, powered by Highspot’s patented artificial intelligence (AI). Highspot uses AI to provide the most comprehensive assessment of sales skills in the industry: self-reviews, manager reviews, practice role-playing, real-world meetings, and even buyer surveys. By correlating these skills to business outcomes, Highspot enables GTM teams to identify and rapidly scale winning sales behaviors across any size organization and predictably grow revenue.
Viant, TransUnion Partner to Enhance Household ID
Viant Technology Inc., a leader in AI-powered programmatic advertising, today announced its enhanced identity offering designed to address the mounting challenges of signal loss in a cookieless and privacy-first advertising landscape. Advertisers are seeking better solutions to improve targeting and measurement across all channels. Viant’s innovative identity solution tackles these issues head-on, bolstered by a new partnership with TransUnion, Viant can match its Household ID to 95% of U.S. adults (18+), leveraging comprehensive and trusted data.
aiCMO Launches to Transform Marketing with Empathy & AI
aiCMO proudly announces the launch of its groundbreaking AI-powered marketing solution (found at aiCMO.io) designed to help brands connect authentically with their audiences through empathy, purpose and innovation. Rooted in two decades of marketing expertise, aiCMO (Artificial Intelligence Chief Marketing Officer) is the brainchild of Zero Company, an award-winning digital advertising agency known for thriving through waves of industry change.
Infobip partners with NTT Com to offer Omnichannel in Japan
Global communications platform Infobip has partnered with NTT Com Online Marketing Solutions Corporation to support the launch of NTT’s omnichannel communication platform, NTT CPaaS, in Japan. The partnership provides businesses with an innovative communication solution integrating reliable SMS and Voice delivery and Communication Platform as a Service (CPaaS) technology localized for the Japanese market.
Glia Survey Finds 69 Percent of Leaders Are Dissatisfied With Contact Center Technology
Glia, the leader in customer interaction technology for high-trust sectors, announced the findings of a new industry survey, shedding light on the evolving challenges and opportunities facing today’s contact center teams across banking, credit unions, insurance and more.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
