Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
NinjaCat Launches Snowflake Connected App To Transform Enterprise Marketing Analytics
NinjaCat, the enterprise data and AI agents platform for marketing analytics, announced the launch of its Snowflake Connected App, now available to Snowflake customers. Built on Snowflake, the AI Data Cloud company, NinjaCat’s new Snowflake Connected App empowers marketers to unify data, automate reporting, and activate AI-driven insights and optimizations directly within their Snowflake environment—eliminating silos, reducing costs, and accelerating performance.
Zendesk Named a Leader in the 2025 Gartner Magic Quadrant for CRM Customer Engagement Center
Zendesk, the global leader in AI-powered service, has been named a Leader in the 2025 Gartner Magic Quadrant for CRM Customer Engagement Center. Zendesk believes the recognition underscores its innovation, scale, and ability to deliver measurable business outcomes for Customer Service, Employee Service, and Contact Center as a Service (CCaaS).
“Our AI-first approach is transforming how organizations deliver service and has clearly elevated our presence and influence in the customer and employee service industry,” said Tom Eggemeier, CEO of Zendesk. “For us, success is defined by the 5 billion real resolutions we deliver every year. Every innovation, from copilots to AI agents to quality assurance and workforce engagement tools, helps teams resolve issues faster and more effectively, shifting service teams from cost centers to revenue-driving, loyalty-creating strategic levers in their organizations. We believe being named a Leader in this Magic Quadrant validates our momentum, reinforces the impact we are making, and inspires us to continue innovating for the customers we serve.”
Treasure Data Introduces AI Marketing Cloud To Power Agentic Customer Engagement
Treasure Data announced the launch and general availability of Treasure Data AI Marketing Cloud. Unifying trusted customer data, secure AI agents, and intelligent activation, AI Marketing Cloud augments marketing teams’ abilities to deliver hyper-personalized experiences across every channel. It helps companies lower total cost of ownership by reducing dependencies on multiple marketing and data tools, and power revenue growth through more relevant engagement and AI decisioning.
Revealed at CDP World 2025, this milestone marks Treasure Data’s evolution from a customer data platform (CDP) pioneer to an AI-native marketing cloud built on a single, trusted data foundation to unify intelligence, cross-channel orchestration, and real-time personalization.
Tiger Pistol Launches AI-Driven Creative Automation Studio for Multi-Location Brands
Tiger Pistol has introduced a new level of automation and intelligence to the world of franchise and multi location advertising with the launch of its Creative Automation Studio, also referred to as CA Studio. The company, known for its AI powered local advertising platform that helps brands streamline campaign execution, said this newly released solution will transform how creative assets are built and deployed across regional markets.
AdRoll Delivers Smarter, Safer Ads With HUMAN Security Integration
AdRoll has strengthened its commitment to delivering trusted and performance-driven digital advertising by partnering with HUMAN Security, a cybersecurity leader focused on protecting interactions between people, bots, and rapidly expanding AI agents. The company announced that HUMAN’s advanced ad fraud defense technologies have now been integrated directly into the AdRoll platform, providing advertisers with greater assurance that their campaigns are reaching real audiences and producing measurable business value.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
