Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, announced its latest set of features designed to transform how revenue teams operate in today’s challenging sales environment. With new mobile functionality, enhancements to retention and expansion capabilities, and customizable workflows and forecasting tools, Outreach continues to empower Sales, Customer Success, and RevOps teams to refine their strategies anywhere, anytime. These updates further help teams optimize at every stage of the buyer journey, ensuring a more efficient, data-driven approach to revenue growth.
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“Our latest release makes it easier for teams to make immediate, informed decisions that drive predictable growth and scale any GTM workflow.”
With sales professionals only spending about 30% of their time actually selling, teams must design, measure, and improve sales processes so they can scale what works, stop what doesn’t, and make winning repeatable. But revenue workflows, and how they are analyzed for efficacy, are not one-size-fits-all. The best workflows are tailored to a business, selling motion, industry, and ideal buying group, and they require constant iteration and improvement.
“Sales and RevOps professionals are constantly adapting to ever-changing market demands. They need tools that help them measure the impact of their unique sales workflows, execute their workflows anywhere on the go, and build forecasts that provide actionable insights reflective of their unique team structures,” said Abhijit Mitra, CEO of Outreach. “Our latest release makes it easier for teams to make immediate, informed decisions that drive predictable growth and scale any GTM workflow.”
Key additions to the Outreach Sales Execution Platform include:
- Sell from anywhere: Whether meeting prospects at a conference or managing deals from the field, the Outreach Mobile App (now in beta) will give sellers the power to build pipeline and manage their workflows on the go.
- Strengthen your customer retention and expansion motion: Our new Product Sync from CRMfunctionality augments Outreach’s ability to engage your customers throughout their entire lifecycle. Use deal and meeting insights via Kaia to determine account health and spot risk alongside Outreach’s core engagement solutions to execute save plays, and even leverage multiple forecast rollups for a targeted look at expansion and renewal. Outreach aligns customer success, account management, and sales for a singular, customer-focused motion from initial account planning and onboarding, all the way to identifying and executing on upsell and expansion opportunities.
- Analyze and improve any enterprise workflow: With the release of Custom Object support in August, Outreach gave customers the ability to configure sophisticated sales workflows to be executed within Outreach. Now, Outreach can ingest data from Snowflake (customer beta) to enable RevOps and GTM teams to build their own analyses of any metrics in the platform. Additionally, revenue teams can confidently analyze, improve, and scale their GTM workflows with new custom reporting layouts and UX improvements that make searching, filtering, and editing columns easier.
- Customize your forecast and take the right action: Forecasting is as unique as your sales team and no two GTM organizations are exactly alike. Forecasts on their own are not helpful if you can’t act on what you see. Outreach gives RevOps, GTM leaders, and sales teams the ability to act and improve the revenue outcomes they predict in their forecasts. Dig into performance by territory, understand quota attainment, and take action to improve what you see right from the Outreach platform.
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