billups, the world’s largest independent out-of-home technology and managed services company, has announced a major step in its global expansion with new leadership appointments across
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
In a striking new report, DISH Media has revealed that a significant portion of advertisers are failing to connect with millions of consumers, thereby missing
In a move designed to democratize access to premium advertising channels, a new company called Trusted TV has announced the public launch of its platform,
New capabilities, new capital, and a new category make Veylan the first intelligent system to unify strategy, creative, and media execution Veylan announced new product
Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers Affinity Solutions, a leading consumer purchase
New partnerships extend OpenAP’s streaming reach with Samsung, LG Ads, Hallmark Digital, Vevo, Allen Media Group’s Local Now, Future Today’s FawesomeTV, MediaCo’s Estrella and Canela
Arena Quests and new measurement partnerships expand Discord’s advertising offering, giving brands more ways to reach its highly engaged audience Discord is continuing the growth of
A comprehensive new study has revealed a significant performance gap in television advertising, showing that commercials aired on Spanish-language channels generate substantially higher levels of
In a strategic collaboration aimed at enhancing the effectiveness of connected TV advertising, Viant Technology has announced a significant expansion of its partnership with Tubi,
In a move that significantly enhances its presence in the Carolinas, Adams Outdoor Advertising has completed a strategic purchase of key billboard assets from The
In a significant collaboration designed to reshape how the automotive industry engages with potential buyers, the data and technology firm Acxiom has forged a new
In a strategic move to fortify its leadership position and accelerate innovation, the brand performance advertising firm LoopMe has significantly expanded its strategic advisory board
In a landmark collaboration set to bridge the final gap in omnichannel advertising, retail media technology leader Koddi has joined forces with In-Store Marketplace (ISM)
In a strategic move designed to simplify and enhance the value of data in digital advertising, Nexxen has announced the official launch of its Curated
Tinuiti, one of the largest independent marketing agencies in the United States, has achieved a significant milestone by securing certification as a partner for Meridian,
Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK),
26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that deliver precision and scale Cadent, the predictive advertising company, announced the
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