In a groundbreaking move, WPP and Google declared a $400 million joint venture to elevate AI-driven marketing to unprecedented levels. The five-year partnership is a combination of WPP’s worldwide creative and media capabilities with Google Cloud’s cutting-edge AI technologies to…
Thumzup Media Corporation, an innovator in AdTech and crypto-driven marketing solutions, has secured official API access to TikTok, marking a major expansion of its social media capabilities. This full-feature integration enables advertisers on Thumzup’s platform to reach TikTok’s highly engaged…
Jasper, the AI-driven content automation platform, has announced its integration with Salesforce Marketing Cloud, offering marketers a seamless way to generate, personalize, and optimize content at scale within existing workflows. Available through Salesforce AppExchange, this integration enables marketing teams to…
IBM has announced plans to acquire Cognitus, a Dallas-based SAP S/4HANA services provider, in a move aimed at strengthening its global SAP transformation capabilities. Cognitus, founded in 2002, is known for delivering industry-specific, AI-powered SAP solutions and has built a…
You probably imagined a Customer Data Platform (CDP) would be “the one” that would finally unify your customer data and make personalization a breeze. However, after a few months, you might experience the exact opposite: timelines getting longer, teams constantly…
TrueDialog has introduced a new solution aimed at transforming how organizations evaluate their SMS marketing and communication strategies. The company announced the launch of the SMS Grader, the first free online tool created to analyze and score how effectively businesses…
GOCare has announced a new partnership with West Carolina aimed at strengthening digital customer engagement and operational performance through the use of its advanced Digital Experience Platform. This collaboration highlights West Carolina’s ongoing investment in innovative technology that enhances communication…
Twilio, the leading customer engagement platform enabling real-time, personalized experiences for global brands, announced the global release of a suite of advanced data reliability and access features. The new capabilities Granular Observability, a centralized Alerting Hub, expanded APIs, and Auto‑Instrumentation…
Idomoo, the next-generation personalized and AI-powered video platform, has been recognized as a Leader in the G2 Grid Report for Enterprise Video Platforms as a Service, the latest report from G2, the world’s largest software review platform. The ranking reflects…
DoubleVerify, a global leader in software solutions for media quality verification, ad performance optimization, and outcome measurement, announced an expanded integration with Microsoft Advertising that significantly broadens third-party measurement capabilities. The update extends DoubleVerify’s coverage to Audience ads across Microsoft’s owned…
StackAdapt, a leader in advertising and marketing technology, has announced the general availability (GA) of its all-in-one martech suite, marking a pivotal step in the company’s evolution from a programmatic platform to a full-funnel, integrated marketing solution. Now accessible to…
Emplifi, a leading social media marketing and customer engagement platform, has released its Q3 2025 Social Media Benchmarks report, revealing that user generated content (UGC) continues to outperform all other forms of social content in driving measurable business outcomes. Based on…
Direct integration brings Highspot content into Poggio POVs, further helping revenue leaders deeply understand customer challenges and position their sellers and AI agents to solve them Poggio, the customer context engine for agentic revenue, and Highspot, the leading agentic platform for…
Email, text, chat, social media, and reputation tools connected directly to Celerant’s retail system. Celerant Technology, a leader in retail software and eCommerce solutions, has announced the launch of its Customer Engagement Suite, an all-new digital marketing platform that unifies email marketing,…
Survey of 1,200 US consumers identifies five fundamental changes in consumer behavior. Net Conversion, a leading media agency known for its data-driven approach, released findings from a comprehensive consumer research study that reveals fundamental shifts in how Americans are now…
McCorry will drive performance across key growth metrics including new business revenue, client expansion, and win rates Trilliad, a market-leading Growth Services Provider, announced the appointment of Owen McCorry as its new Chief Growth Officer. As a member of Trilliad’s…
Partnership gives advertisers external validation and incremental lift measurement as CTV ad spend continues to surge MNTN, the technology platform that brings performance marketing to Connected TV, welcomed Haus to its Measurement Partner Program. Haus, an incrementality measurement platform that enables…
New Data from Nift Finds 63% of Consumers Feel Overwhelmed by the Volume of Ads They See, While 78% Feel Brands Are Offering Fewer Rewards Lately With the peak holiday shopping season approaching, nearly 8 in 10 American consumers (79%)…
Fuel up with free marketing tech insights
