Instacart Storefront Pro Helps Grocers Boost Online Sales

Instacart, the leading grocery technology company in North America, announced that Sprouts, Harmons, The Save Mart Companies and Rosauers are enhancing their digital presence with Instacart Storefront Pro. Storefront Pro, an advanced e-commerce solution custom-designed for grocers of all sizes, offers premium features and extensive customization options to grow retailers’ online businesses. These retailers are among over 600 retail banners leveraging Instacart’s e-commerce solutions.

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Storefront Pro is an easy and affordable way for grocers to get online and add e-commerce to their websites. Harmons has adopted the latest version of Storefront Pro for the first time while Sprouts has upgraded to the latest version of Storefront Pro. Additionally, The Save Mart Companies has launched Storefront Pro, upgrading from Storefront.

“Retailers are increasingly recognizing the value of our advanced e-commerce solutions,” said Alice Luong, Director, E-commerce & Retail Media at Instacart. “Storefront Pro offers end-to-end control, from discovery through weekly ad integration and personalized recommendations, to seamless checkout with loyalty programs, and even fulfillment and customer care. This comprehensive approach allows retailers to create cohesive, branded experiences that truly resonate with customers. We’re continuing to see retailers benefit from these enhanced online experiences and further connect with their customers.”

Premium e-commerce features of Instacart Storefront Pro include:

• Customizable storefront design with flexible merchandising layouts across surfaces
• Native inspirational tools including weekly ad, recipes & shoppable content pages
• Enhanced product discovery through advanced search and filtering
• AI-powered personalized product recommendations & substitutions
• Access to Carrot Ads platform, enabling retailers to create retail media networks and unlock new revenue streams
• Self-serve marketing tools for targeted promotional campaigns
• Seamless integration with third-party coupons and loyalty programs
• Comprehensive analytics for data-driven decision making
• Versatile fulfillment options for delivery and pickup including labor
• Dedicated support from Instacart’s expert team

Hear more from grocers using Instacart’s Storefront Pro to power their e-commerce experience:

“Instacart’s Storefront has been crucial in growing our digital presence,” said Tamara Pattison, Chief Digital Officer at The Save Mart Companies. “We’re excited to elevate our online offering with Storefront Pro. Its advanced features will help us create a more engaging, brand-aligned experience for our customers. We’ve already implemented features allowing customers to buy local products, get cashback rewards, and order ahead via Foodstorm. These capabilities are further strengthening our digital growth and community service.”

“We’re looking forward to upgrading our digital commerce platform with Instacart’s Storefront Pro,” said Marti Sunderlin, Rosauers’ Chief Marketing Officer. “Storefront Pro will allow us to grow and monetize our digital presence with features that are offered, like the ability to build a customizable homepage and merchandising layouts, a fully branded mobile app to support customers in-store and at-home, and access to Carrot Ads to support our retailer media network.”

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Source – prnewswire