Marketers can’t function without marketing automation tools in 2024. Nothing has changed in the last 10 years for marketing teams working with automation. However, despite earning the “must-have marketing technology” title among CMOs, marketing teams naturally feel overwhelmed at mentioning…
SaaS technology leader Grant Stanis is the new CEO of service ticketing and live chat solutions provider, TeamSupport. The company has also announced adding a new conversational AI to its TeamSupport AI suite to improve overall agent productivity. Offered as…
Marketing technology leader Aprimo has announced the acquisition of content personalization and analytics platform Personify XP. Personify XP and Aprimo are part of the MACH Alliance. The fusion of two martech platforms will bolster the digital asset management software industry…