Experian enters the Retail Media Market to come up with a solution for a long pending problem being faced by retail media networks (RMNs) – the capability to spot customers within their network and help ad makers reach them to…
Amazon’s ad business has skyrocketed, contributing significantly to Amazon’s overall profit growth. While other factors like AI and cloud services also played a role, advertising is a major driver. Amazon is confident that there’s even more potential for growth in…
Our latest advertising technology (AdTech) update features a new solution: Covatic Audience Linking. Today, UK-based AdTech solution provider Covatic introduced a groundbreaking platform for media owners and advertisers. The new solution empowers media companies to pool and leverage audience data…
According to the annual “Cost of a Data Breach Report 2024” released by IBM, the global average cost of a data breach was around $4.88 Million in 2024. The rise in disruption caused due to data breaches has started creating…
Gemini 1.0 LLM (Large Language Model) is being updated to the Gemini 1.5 Flash AI model. The popular Google chatbot and a true rival to ChatGPT – ‘Gemini’ is now even better performing with the introduction of the Gemini 1.5…
Part two of IAB’s Digital Video Ad Spend & Strategy Report revealed that 75% of the advertising industry runs on programmatic CTV buying. IAB’s latest report stated programmatic CTV buying is the chief activation tactic in the digital media landscape,…
Contrary to what we assume, AI adoption among enterprises is sluggish compared to small-sized businesses. In the latest report on sales and marketing, CRM Pipedrive’s data suggests small businesses are ahead of enterprise organizations in AI adoption. This challenges the…
Another AI in marketing technology news is here. Conversational AI software provider Kore.ai announced its first unified GenAI and LLM platform for enterprises. Branded GALE, the new platform accelerates the AI business value delivered to enterprise customers with no-code tools…
The speech recognition technology detects jargon used in different industries, expanding vocabulary without re-training Marketers now have access to the world’s first AI-powered jargon detection technology that helps users simplify operations using speech recognition. aiOla, the maker of ASRU2, unveiled…
Gupshup, the world’s leading Conversation Cloud has announced India’s very first Conversational Buyer App on the ONDC network, at their flagship event Conversations 2024 in Delhi. It enables buyers to use a WhatsApp-based conversational UI to discover, browse, and buy products from…
SaaS technology leader Grant Stanis is the new CEO of service ticketing and live chat solutions provider, TeamSupport. The company has also announced adding a new conversational AI to its TeamSupport AI suite to improve overall agent productivity. Offered as…
IAS, Microsoft Ads Partner for Third-Party Measurement, now Nasdaq-listed as a global leader in media measurement and optimization, today announced its expanded partnership with Microsoft Advertising. The new deal would deliver third-party post-bid measurement solutions on brand safety, suitability, viewability,…
Marketing technology leader Aprimo has announced the acquisition of content personalization and analytics platform Personify XP. Personify XP and Aprimo are part of the MACH Alliance. The fusion of two martech platforms will bolster the digital asset management software industry…
Infosys Aster is an AI-amplified marketing suite for performance marketing, Martech orchestration, and Marketing Ops, all rolled into one. Today, the global IT consulting and digital services provider Infosys has launched Infosys Aster. Aster is an AI-amplified marketing technology suite…
Genesys, a global cloud leader in AI-powered experience orchestration, and Lighthouse Works, a business processing outsource organisation (BPO), are partnering to help increase global career opportunities for individuals who are blind or visually impaired (B/VI). Together, the companies are delivering an…
Genesys, a global cloud leader in AI-powered experience orchestration, announced the release of a new research report, “Generational dynamics and the experience economy.” The report delves into the intricate dynamics of four distinct generations — Generation Z, millennials, Generation X and…
Integral Ad Science, a listed company on Nasdaq, has strengthened its Brand Safety and Suitability Measurement product for YouTube. The company is working to deepen direct integrations of performance data from Performance Max and Demand Gen campaigns across Google Ads.…
Nielsen, a leader in audience measurement and analytics, has teamed up with LiveRamp, a global data collaboration platform, to enhance Big Data + Panel audience planning and measurement capabilities within Nielsen ONE. This integration streamlines the connection of first- and…