Nielsen, the global authority on audience measurement, data, and analytics, has announced that it will introduce a new layer of insights into Australia’s fast‑growing Connected
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
DoubleVerify, a leading software platform for media quality verification, ad performance optimization, and outcome measurement, has released its 2025 Global Insights: AI, Automation and the
For the eighth consecutive year, the COOL Company has demonstrated the kind of sustained growth that defines industry leaders, earning the No. 2870 spot on
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
IAB Tech Lab, the global body setting technical standards for digital advertising, has announced the release of new mappings and implementation guidance that link Content
LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV) and cross‑screen experiences, has been named one of America’s fastest‑growing private companies
Measured, the AI-powered marketing effectiveness platform favored by enterprise brands, has been recognized for the third time on the prestigious Inc. 5000 list as one
GPT Proto, a leading AI model aggregation platform, has announced the integration of Higgsfield’s cutting‑edge video generation technology, giving its users access to high‑performance image‑to‑video
Moloco reveals a disconnect: 88% of consumer mobile app ad spend remains with Google and Meta, despite user attention shifting elsewhere New study finds advertisers
Marketing teams are under pressure to prove performance – but most can only show a fraction of their true impact. As sales shift to Amazon,
Direct Digital Holdings, Inc., a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange
Nexxen International Ltd., a global advertising technology company specializing in data and advanced TV solutions, has renewed and broadened its strategic alliance with VIDAA, the
MNTN, a technology company recognized for pioneering performance marketing on Connected TV, has confirmed that it will take part in two major investor conferences in
As students prepare to head back to school, a new global survey from GumGum, the contextual-first technology leader transforming digital advertising, reveals that advertising continues to
Porter Media, a performance marketing agency for direct-to-consumer (DTC) brands, announced a new 90-day performance guarantee alongside its unconventional creative strategy dubbed “Oddball Ads That
Search.com, a division of Public Good, is disrupting the AI GPT chat landscape with a groundbreaking model behind its gen AI search platform which includes
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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